Caroline Riches
Caroline Riches
journalist | content writer | copywriter | editor

Stuck for words?

Know what you want to say, just not sure how?

Need help getting your message out there?

I’m an experienced journalist who writes powerful content for large organisations, marketing agencies and mainstream media outlets that aims to make people think just a little bit differently.

Let’s create something meaningful

Even in the dullest of places and the driest of topics, there are stories and human emotion that people can connect to. The skill is teasing those out and creating content that gives people a fresh perspective.

I’ve been a news journalist for more than 20 years, including 14 at national newswire Australian Associated Press (AAP) and four at SBS News – and I’ve been a passionate storyteller for even longer.

I aim to make every single piece of content that I create engaging and impactful, from feature articles and blog posts to website copy and social content.

And I can do this for you too.

As a seasoned journo, I can pretty much turn my hand to any topic, but I do have some subject niches that I specialise in.

These are:

  • Public health, personal health (mental and physical)

  • Personal finance and small business

  • Real estate and property

  • HR and recruitment

  • Profiles, family history and human stories

How can I help you?

Here are some of the services that I offer:

"Caroline gets straight to the heart of a story and tells it in a clear and engaging way. A commissioning editor's dream." - Judy Skatsoon, Managing Editor, Government News and Community Care Review.

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"Caroline is good at what she does but has the work ethic to match. It was a privilege and a pleasure to have her on the team". - Tony Gillies, former Editor in Chief, AAP

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"Caroline gets straight to the heart of a story and tells it in a clear and engaging way. A commissioning editor's dream." - Judy Skatsoon, Managing Editor, Government News and Community Care Review. 〰️ "Caroline is good at what she does but has the work ethic to match. It was a privilege and a pleasure to have her on the team". - Tony Gillies, former Editor in Chief, AAP 〰️

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Here are just some of the organisations I’ve written for

"Caroline is a talented writer with strong ideas, a lovely tone and good attention to detail. She always files on time and to length, and is great to work with." - Alyx Gorman, Lifestyle Editor, The Guardian Australia

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"Caroline was always a delight to work with. Accurate, professional and always delivering copy on time, she always dug deeper to find the most interesting angle for the client." - Monique Butterworth, former Commissioning Editor, Nine advertorials

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"Caroline is a talented writer with strong ideas, a lovely tone and good attention to detail. She always files on time and to length, and is great to work with." - Alyx Gorman, Lifestyle Editor, The Guardian Australia 〰️ "Caroline was always a delight to work with. Accurate, professional and always delivering copy on time, she always dug deeper to find the most interesting angle for the client." - Monique Butterworth, former Commissioning Editor, Nine advertorials 〰️

Get in touch! I love hearing from new people

Fill in the form or if you prefer, get in touch this way:

carolineriches.writer@gmail.com

+61 (0) 439 597 198

My home is Sydney but I have clients all over the world – and like many people in Australia, I’m used to working around northern hemisphere time zones!

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Some of my recent stories